Compare the best brands of professional printers

Finding the best printer for your business or office in 2025 is more challenging than ever. The market is wide, and the differences between brands are significant. Should you choose a laser printer or an inkjet printer? Do you need a compact device for a small office or a powerful business printer capable of handling thousands of pages per month? And perhaps more importantly: should you decide to buy or lease a printer?

In this comprehensive article, we compare the most well-known brands – Xerox, HP, Canon, Epson, and Brother – and examine their strengths and weaknesses. This way, you’ll discover which brand stands out in 2025 and why Xerox is the clear winner.

What should you look for in a printer in 2025?

Buying a printer involves more than just comparing purchase prices. For professional use, other factors matter more than at home. Businesses need to look at the cost per page, device speed, available model, and long-term reliability.

Specific features also make a difference: printing in color or black-and-white, the ability to print duplex, to copy, the presence of a scanner, and the option to print via Wi-Fi or an app on your smartphone. Security is increasingly important as well. A modern business printer must protect documents and keep sensitive information safe.

Finally, sustainability plays a role. Manufacturers are investing more in energy-efficient solutions and reusable ink and toner systems. Choosing the right printer not only saves costs but also contributes to greener business practices.

Xerox – the best business printer of 2025

When you look at all the criteria together, Xerox clearly stands out in 2025. The brand has long been known for reliability, innovation, and service. Xerox is not just a printer manufacturer but also a partner in complete document management.

Xerox offers a wide range of models: from compact devices for a small office to multifunctional powerhouses that process thousands of pages per day. With ConnectKey technology, modern Xerox devices come equipped with smart functions: scan to the cloud, secure printing with a PIN code, and workflow automation.

Another strong point is Xerox’s focus on sustainability. The latest laser printers and inkjet printers are energy-efficient and designed for long lifespans. This reduces environmental impact while lowering overall costs.

Many businesses appreciate Xerox’s excellent support. Xerox has been recognized for years as the market leader in Managed Print Services. With official partners like D&O Partners, you can count on fast service, tailored advice, and original consumables.

Although Xerox may be slightly more expensive upfront, the investment pays off. The combination of good print quality, high reliability, and low operating costs makes Xerox the undisputed number one.

(Explore Xerox VersaLink printers for compact environments and the Xerox AltaLink printers for high-volume use.)

HP – wide range and ease of use

HP is the world’s best-known printer brand and offers an extensive lineup. From simple home devices to powerful laser printers for large companies.

A strong point of HP is ease of use. The devices are easy to install, often equipped with a touchscreen, and can be managed via the HP Smart app. They also offer a wide range of cartridges and toners, and with Instant Ink subscriptions, you automatically receive new cartridges at home.

Still, there are drawbacks. Cheap inkjet printers have high costs per page, and HP is known for its strict policy against non-original cartridges. This limits flexibility for users who want cheaper supplies. In addition, some functions, such as HP+, require mandatory account registration.

For those looking for a good and reliable printer that is easy to use, HP remains a solid choice. But in terms of innovation and sustainability, Xerox has the upper hand.

(D&O Partners also supplies original consumables for HP.)

Canon – specialist in photo quality

Canon has built its reputation in imaging and photography. This shows in their Pixma series, famous for its excellent photo quality. These inkjet printers are often all-in-one and therefore suitable for those who regularly need to scan and copy in addition to printing.

For families and creative professionals, this printer is an attractive choice. Color prints are sharp and vibrant, and the devices are easy to use. They also offer different models in various price ranges, from entry-level to professional.

The downside is that Canon sometimes falls short for pure business use. Print speed is slower than HP or Xerox, and original cartridges are expensive. Businesses that need to print large numbers of pages daily may prefer a more efficient laser printer.

Still, Canon remains a reliable option for anyone looking for a good all-in-one printer that can also produce high-quality photo prints.

Epson – champion of low costs and sustainability

Epson has changed the printing world with the introduction of the EcoTank. Instead of expensive cartridges, these devices use refill bottles. This drastically reduces the cost per page. The EcoTank ET-4850 is especially popular among companies and families who want to print a lot at a good price.

In addition to low operating costs, Epson focuses on sustainability. Devices consume less energy thanks to Heat-Free technology and require fewer replacement parts. This makes Epson an attractive choice for organizations looking to reduce their ecological footprint.

A disadvantage is that inkjet heads may dry out if the printer is not used for a long time. And for extremely high volumes, laser printers from Xerox or others remain more reliable. Still, Epson is a good alternative for those who value cost savings and ecology.

Brother – solid and reliable

Brother is known for delivering solid and affordable laser printers. This brand is especially popular among small and medium-sized businesses. Devices are quiet, robust, and often last for years without major issues.

The advantages include competitive cost per page and standard functions like duplex printing and Wi-Fi. Brother focuses less on creative applications like photo printing but scores well on simple document printing, scanning, and copying.

The brand offers fewer advanced software solutions than Xerox and has a smaller range of high-end multifunction models. Still, Brother is the right choice for anyone looking for a good workhorse printer that delivers on its promises.

Buy or lease a printer?

Another important question: should you buy the device or go for a rental or lease plan?

Buying a printer is often interesting for smaller investments or when you know exactly which model you’ll need long-term. You have full ownership and only pay for consumables and maintenance.

Renting or leasing, on the other hand, offers flexibility. You pay a fixed monthly fee, with maintenance, service, and toner delivery included. This way, you always have a good business printer without major upfront costs. For companies that want to stay up to date with the latest technology, this is an attractive option.

With financing & rental from D&O Partners, you can choose flexible solutions tailored to your needs.

Conclusion: Xerox remains the best choice in 2025

All brands have their strengths. HP excels in ease of use, Canon in photo quality, Epson in low price and sustainability, and Brother in reliability.

But only one brand combines everything best: Xerox. With high reliability, excellent quality, smart software, and sustainable solutions, Xerox is clearly the winner in 2025.

Whether you need a laser printer or an inkjet printer, a compact model or a multifunctional powerhouse, Xerox always has a suitable solution. Thanks to the support of D&O Partners, you can also count on advice, service, and original supplies.

Which brand of professional printer should you choose in 2025?