The tool that will revolutionize your website forever: Why is it so important to consider SEO and SEA?

Would you like your site to be at the top of Google search results? Is your site poorly referenced and you’re wondering why? You’re not alone in asking yourself these questions. At D&O, we’ve identified this as our weak point. Today, we’re pioneering SEO in the Belgian-Luxembourg region at Xerox. Our Search Engine Optimization (SEO) efforts are paying off. We’ve seen the number of visits to our new site rise from 20 to 2,000 in just four months.

For a long time, Xerox was known for training the best salespeople, but at D&O we now understand that delivering these services means finding customers online. While we remain your number one printer supplier, we’re also redefining the role of the salesperson. Our sales people are becoming specialist advisors in a constantly evolving digital world. We’re expanding our services to help you improve your SEO and grow your business. Just lp-ike you, we’re aware of how fast the world is changing thanks to artificial intelligence and online commerce, and we’re determined to help you stay competitive in your market. How can we do this? By offering you expert Search Engine Optimization support, proven on our own website.

Why is it worth investing in SEO and SEA?

1. Acquire qualified traffic

A well-targeted SEO strategy increases your chances of attracting users with the potential to become customers. By targeting the right keywords and optimizing your content, you generate more qualitative traffic.

2. Improving the efficiency of sales processes

By being easily found online, you increase your chances of attracting new customers and retaining existing ones. Good SEO helps boost your visibility and credibility with prospective customers.

3. Increase brand awareness

The Internet has become the main channel for increasing brand visibility. Being present and well-positioned on search engines is fundamental to gaining recognition in your industry, as marketing courses at universities around the world emphasize.

4. Long-term effects

SEO is a long-term investment. Even if you decide to abandon your SEO strategy in the future, the results achieved will remain, enabling you to maintain your online visibility.

5. High return on investment

An SEO campaign can generate a higher return on investment than other forms of online advertising, such as PPC (pay-per-click). By investing in search engine optimization, you benefit from a steady stream of organic traffic without having to pay for every click.

6. Support for your marketing campaigns

SEO can effectively support your other marketing initiatives. By strengthening your online presence, it makes it easier for prospects to discover your company, complementing your advertising and promotional efforts.

What is SEO?

SEO, or Search Engine Optimization, is the essential tool for increasing traffic to your website and improving your ranking in search results. Internet users who find your site via search engines are extremely valuable. To put it simply, imagine an algorithm that scans web pages and assigns each one a score. Your aim is to make your page as attractive as possible so that the algorithm ranks you among the leaders in your market. With an SEO strategy, you can gradually improve this rating.

By optimizing your website’s positioning, you increase the chances that your potential customers will find it via organic search results, i.e. without clicking on sponsored links. This is what we call natural search engine optimization.

The results of our collaboration will be visible in the coming months. Although it takes time, SEO is a must-do activity in 2024 if you don’t want to be behind your market in a few years’ time. You’ll start to see concrete results within weeks or even months of starting the process.

What is SEA?

Search Engine Advertising (SEA) is a marketing campaign based on the promotion of our website using keywords, in return for payment to Google. More concretely, it’s the link that’s displayed first on Google, with an annotation underneath: ‘sponsored’. This way of showcasing your site enables you to get results fairly quickly. SEA (Search Engine Advertising) enables your page to be found using certain keywords on a paid basis. What’s more, SEA promotes better referencing as part of your SEO strategy. However, these two services should not be confused. SEA is a way of finding paid leads, but unfortunately – and you’re probably noticing this yourself – these are the positions that most people avoid on Google. Our aim is to work with you to develop SEO. Every company wants to appear at the top of the search results, but only a handful know how to go about it.

The price of an SEA strategy will vary according to the keywords used. The ones most used by your competitors are also the most expensive.

What are the factors of a successful Search Engine Optimization?

Loading speed

Your website needs to load quickly to prevent your customers from getting discouraged. We guarantee solutions to optimize your site’s fluidity.

Optimization for mobile devices

Most users surf the web via their smartphone. So it’s essential that your site is compatible with all types of device.

Keywords in your blog

Choosing the right keywords is crucial to maximizing the visibility of your content and attracting qualified traffic. This applies to both SEO and SEA.

Safety and security

Like you, Internet users avoid sites that are not secure. That’s why it’s so important to guarantee security, to boost your visitors’ confidence and protect their data.


It’s the key element in a strategy to optimize your visibility in search engines. By working with us, you’ll benefit from better referencing and increase your visibility on Google.

How can D&O Partners help you?

Complete audit of your website

This is, of course, the starting point for a good strategy. Our reports contain around 60 slides, with findings that are of vital importance for our continued collaboration. A website audit consists of an in-depth analysis of the site, enabling us to assess its current state and highlight any weak points. The conclusions of this analysis are invaluable in guiding further actions to maximize natural referencing.

Writing blog articles

It’s the foundation of today’s content marketing. For us, it’s the way to position yourself on the Internet. Regular publication attracts Google’s algorithm. Blogging allows you to position yourself as a market leader.
Articles often generate more movement on the Internet than your main page, because they are considered to be of good quality.

Selection and analysis of blog keywords

This makes it possible to effectively target organic traffic. At D&O Partners we use specialized tools to find relevant key phrases. We’ll give you the opportunity to write articles that take into account Google’s algorithms, so you can increase your sales.

Website optimization

We’ll work to ensure that your website is technically clean and that Google perceives it positively. We’ll make sure you have all the necessary certificates. In addition, loading speed is an essential point we’ll need to address. The aim is to make the web page viable for both SEA and SEO campaigns. It’s also important to make it as easy as possible for visitors to contact the company, and to save them time navigating your website.

Referencing and reporting

Together, we’ll analyze the most profitable strategies for acquiring the most external links. We follow up with our clients on a regular basis to make sure we’re on the right track.

Do you want to learn more about it?